Sometimes I accidentally forget to fill my bird feeder for a
couple days when it becomes empty--usually when I notice that I do not have a
flock of finches, cardinals, nuthatches, woodpeckers, bluebirds, and blue jays
roosted in my back yard. It seems that it
does not take long for word to spread in the aviary world that fresh seed is out
for all to devour. Soon, the flock
returns to my yard, feasting upon the crunchy morsels, and then flying away to
obviously spread word that there is “good stuff” in that yard over there. Hard to believe that such a small act on my
part can create such a feeding frenzy.
Sometimes our schools can be just that—a feeding
frenzy. After a spell of
non-communication with families, any little piece of information seems to
spread like wildfire. Obviously, I
prefer POSITIVE messages to become viral, rather than the negative. It is so easy for the public to think that
nothing is happening in the schools if they haven’t heard anything in a
while. That is when the occasional
negative message circulates globally in an instant, just because that is the
ONLY message coming from the school in a while.
We have a plethora of vehicles to create continual excitement about our
schools—social media, email, displays, websites, blogs, videos, and even retro
newsletters! Educators need to “toot
their own horn,” for excellence occurs every day, and it is difficult for one
person to be omniscient of every instance of awesomeness. It can be as simple as a tweet about students
on a field trip, artwork, lab experiments, or social studies
presentations. It could be a mass email
congratulating students on the completion of a major test, project, or
initiative. A parent thank-you post on
Facebook could be shared just as often as the tirade about displeasure about
school being canceled (or not) due to weather conditions.
A regular diet of small awesome messages being circulated around our communities will significantly outweigh the occasional not-so-awesome ones. We can all create that feeding frenzy—just don’t let your feeder go empty for too long.